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Paid Search / PPC Management Services To Boost Your Business Growth

While Pay-Per-Click advertising (PPC) is one of the fastest ways to grow your business online, it’s also the riskiest if you aren’t experienced in managing a campaign. In fact, you may have tried to run a PPC campaign in the past which left you thinking that it simply doesn’t work for your business. With so many variables and such a wide range of options, it can be difficult to execute a successful PPC campaign. That’s why we’re here to take the stress away by providing you with extensive PPC management services.

 

At Marketing Loco, we understand the importance of executing a campaign that generates a consistent ROI for you. That’s why we don’t take a one-size-fits-all approach to pay per click advertising. Instead, we work with you to gain a strong understanding of your business and develop your campaign from the bottom up. Once we understand the factors that motivate your customers, we get to work in developing creative content that will capture their attention and get you their business. Using a data based approach, we’ll get the right message, to the right customer at the right time to grow your business online like never before.

 

Advertisement Development

Once we understand the factors that motivate your target market, the first step of the process is to design the perfect creative content to grab the attention of your target audience. Our main goal with your visual advertising content is to attract your potential customer and pull their attention towards your ad. Our excellent copywriters then formulate highly persuasive written content to motivate your potential customer, once they’re engaged with your ad, to click through to your website. Using our advertising expertise, we formulate the perfect combination of creative and copy to build a connection between what you have to offer and what your customer needs.

 

 Strategic Targeting

The next stage is to identify the most efficient method to attract your target customers at the cheapest cost. This includes an analysis of different psychographic and demographic targeting factors including age, interests and location. We also take advantage of behavioural targeting factors including the specific keywords they search for and remarketing campaigns which are based on the stages of your sales funnel they’re in.

 

 Testing & Refinement

Crucial to the success of any pay per click advertising campaign is effective split testing. That is, the testing of multiple variables of your advertisement including colour, copy and variations in imagery. Taking a data based approach to advertising testing, we aim to identify the most effective combination of creative, targeting and copy that will help you generate the largest ROI from your marketing spend. We don’t just provide you with PPC management services. We work with you to consistently increase your ROI from your pay per click advertising spend.

 

PPC advertising is one of the fastest ways to grow your business online by giving you the ability to send targeted traffic to your website on demand. However, it also comes with substantial risk as a badly designed campaign can easily lead to wasted marketing spend. That’s why with every PPC campaign we execute, our primary goal is to generate a consistent return on investment for you. Once we’ve identified and launched your pay per click advertising campaign, we continue to test different elements of your campaign in an effort to reduce your cost per customer acquisition. Our PPC management services are here to supercharge your business growth and get you a strong ROI from your marketing spend.