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Marketing Loco - The New Resource for Small Business, Start-Ups and the Savvy Entrepreneur

Isabelle Durkin

Marketing Loco - The New Resource for Small Business, Start-Ups and the Savvy Entrepreneur

Marketing Loco is a new player in the marketing and eRecruitment space and they are meeting the needs for small businesses, start-ups and the ever tenacious entrepreneurs The founders of Marketing Loco saw a need to assist time poor small business owners and start-up creators. Often with low resources including, time and funding the new and smaller end  of the market can struggle to get through the to do list.   Outsourcing some of the fiddly marketing tasks and engaging an experienced online recruiters by is a viable solution and one that many are employing. eRecruitment is a new emerging...

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Key Digital Marketing Areas for Start-Ups and Small Business

Isabelle Durkin

Key Digital Marketing Areas for Start-Ups and Small Business

I love when people are brave and step outside the box to become their own boss. I come across so many creative and talented people who start their own online business in an area they are passionate about. They spend so much time and energy designing, sourcing and packaging their product offering. Yet too often there is much less time spent on the digital marketing strategy. No matter how amazing the product is, without the right strategy, sales channel and marketing plan, there may be little or no sales. I have identified some key areas that start-up business owners should...

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Top 5 Pros and Cons of Social Media for Business

Isabelle Durkin

Top 5 Pros and Cons of Social Media for Business

PROS OF SOCIAL MEDIA FOR BUSINESS Easy to reach your target audience Cost effective to advertise and run promotions versus traditional advertising. Great way to learn about your target audience – their needs, interests, opinions etc. Effective method of building a list of customers / potential customers for your brand. Can help drive traffic to your website and improve google ranking.   CONS OF SOCIAL MEDIA FOR BUSINESS Time consuming to source & schedule engaging and relevant content across various social media platforms. Although most businesses have a social media presence, many do not understand which platforms are relevant and...

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